浅析电子商务下的网络消费者行为  

Analysis of Internet Consumer Behavior under Electronic Commerce

作　　者：冯蕾蕾 鲍正德 李晨曦[1] Leilei FENG;Zhengde BAO;Chenxi LI(Jincheng College of Online Computer and Software,Sichuan University,Chengdu,Sichuan,611731)

机构地区：[1]四川大学锦城在线计算机与软件学院,四川成都611731

出　　处：《计算机系统网络和电信》2019年第2期74-76,共3页

摘　　要：随着网络、通信和信息技术的突破性进展,Internet在全球爆炸性性增长并迅速普及,在这一前提下,电子商务应运而生。同时随着电子商务的社交化、群体化、国际化的趋势越来越显著,消费者群体的行为和理念也发生了巨大的改变,在此背景下,本文主要浅析了消费者的消费特点,以及影响消费者行为的相关因素,并为企业的持续发展提供建议和方法。With the breakthrough progress of network,communication and information technology,the Internet has grown explosively and popularized rapidly in the world.Under this premise,e-commerce emerges as the times require.At the same time,with the trend of socialization,collectivization and internationalization of e-commerce becoming more and more obvious,the behavior and concept of consumer groups have changed dramatically.Under this background,this paper mainly analyses the characteristics of consumer consumption and the related factors affecting consumer behavior,and provides suggestions and methods for the sustainable development of enterprises.

关 键 词：电子商务 网络消费者 行为分析 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术]