青少年体育消费特征及影响因素的实证分析——基于上海市青少年体育消费的调查研究  

An Empirical Analysis of the Characteristics and Influential Factors of Youth Sports Consumption——Based on the Investigation and Study of Youth Sports Consumption in Shanghai

作　　者：徐开娟[1,2] 曾鑫峰 黄海燕 XU Kai-juan;ZENG Xin-feng;HUANG Hai-yan(Shanghai Collaborative Innovation Center for Sports and Health Industry,Shanghai Institute of Physical Education,Shanghai 200438,China;Fudan University Business Administration Mobile Station,Shanghai 200433,China)

机构地区：[1]上海体育学院上海运动与健康产业协同创新中心,上海200438 [2]复旦大学工商管理流动站,上海200433

出　　处：《体育学研究》2019年第4期37-43,共7页Journal of Sports Research

摘　　要：青少年作为体育消费的潜力群体,其消费观念和消费规模将对未来我国体育消费的发展起重要的引领作用。文中基于2017年上海市居民体育消费调查的数据,运用数理统计、文献资料等研究方法,对上海市青少年体育消费的层次、结构、项目、影响因素等进行了分析。研究表明:(1)2017年上海市青少年人均体育消费为3483元,以实物型消费为主,但同时以体育旅游为代表的新兴消费业态的潜力正在不断释放;(2)青少年体育参与、运动技能培养、代际文化传递均对体育消费产生显著的促进作用,服务型消费对于体育参与程度的要求更高。(3)人口结构变量中,性别、所处教育阶段、家庭收入水平等对青少年参与服务型消费的意愿产生显著影响。基于上述结论,在加强体育服务产品供给、大力发展青少年体育培训、重视体育文化资本的代际传递等方面提出了若干建议。As a potential group of sports consumption,young people’s consumption concept and consumption scale will play an important leading role in the development of China’s sports consumption in the future.Based on the data of 2017 Shanghai residents’ sports consumption survey,using mathematical statistics,literature and other research methods,the level,structure,type and influencing factors of Shanghai youth sports consumption were analyzed. The research shows that:(1)In 2017,the per capita sports consumption of Shanghai youth is 3,843 yuan and mainly consists of object consumption. But the potential of emerging consumer industry represented by sports tourism is continuously released;(2)Youth sports participation,sports skill training and intergenerational culture transmission have a significant role in promoting sports consumption. Service consumption has higher requirements for sports participation.(3)Among the demographic variables,gender,the stage of education,and the level of household income have a significant impact on the willingness of young people to participate in service consumption. Based on the above conclusions,some suggestions have been made in strengthening the supply of sports service products,vigorously developing sports training,and paying attention to the intergenerational transmission of sports culture capital.

关 键 词：体育消费 体育参与 运动技能培养 体育服务产品供给 代际文化传递 体育服务类APP 

分 类 号：G812.45[文化科学—体育学]