青海湖自行车旅游者骑行偏好因素分析  

Analysis of Cycling Preference Factors for Bicycle Tourists in Qinghai Lake

作　　者：管陈雷 胡志毅[2] 谭波 GUAN Chen-lei;HU Zhi-yi;TAN Bo(College of Business Administration,Chongqing Three Gorges University,Chongqing 404000,China;College of Geography and Tourism,Chongqing Normal University,Chongqing 401331,China;School of Management,Chongqing Normal University Foreign Trade & Business College,Chongqing 401520,China)

机构地区：[1]重庆三峡学院工商管理学院,重庆404000 [2]重庆师范大学地理与旅游学院,重庆401331 [3]重庆师范大学涉外商贸学院管理学院,重庆401520

出　　处：《资源开发与市场》2019年第9期1190-1195,共6页Resource Development & Market

基　　金：国家社科基金项目(编号:16XJY017);文化和旅游部万名旅游英才计划(编号:WMYC20181-078);重庆师范大学研究生科研创新项目(编号:YKC17006)

摘　　要：通过发放网络问卷、实地骑行体验和半结构式访谈等方式,运用Arc GIS、Excel、SPSS等分析工具,结合因子分析方法,提炼青海湖自行车旅游者骑行主要偏好因子,并深入探讨了青海湖自行车旅游的可持续发展。结果表明:①自行车旅游者以中青年男性为主,学生和公司职员为主要职业结构,高学历与中高收入的市场群体特征明显;②网络媒体对旅游目的地营销作用明显,是大部分旅游者获取信息的主要来源,骑行团队主要在2-5人,人均日消费普遍较低;③自行车旅游者的骑行偏好可分为资源环境要素、旅游活动要素、交通设施条件、个人情感因子以及时间、安全与费用因子。针对旅游者骑行偏好,开发差异性的旅游体验项目和旅游产品,满足旅游者的多样化需求,提升旅游者的满意度与忠诚度,将有利于青海湖自行车旅游的可持续发展。Through online questionnaire collection,on-the-spot riding experience,and semi-structured interviews,using Arc GIS,Excel,SPSS,and other analytical tools,combined with factor analysis methods,this paper refined the main riding preference factors of bicycle tourists in Qinghai Lake and in-depth discussion of the sustainable development of bicycle tourism in Qinghai Lake. The results showed that:①Bicycle tourists were mainly young and middle-aged males,students and company employees were the main professional structure,highly educated and middle-high income market group characteristics were obvious.②The role of online media in tourism destination marketing was obvious,and it was also the main source of information for most tourists. The cycling team was mainly in 2-5 people,and the per capita daily consumption was generally low.③The cycling preferences of bicycle tourists could be divided into resource environment elements,tourism activity elements,transportation facilities conditions,personal emotional factors,and time,safety and cost factors. Aiming at the tourists’ riding preference,developing differential tourism experience projects and tourism products were to meet the diverse needs of tourists and improve the satisfaction and loyalty of tourists would be beneficial to the sustainable development of bicycle tourism in Qinghai Lake.

关 键 词：自行车旅游 骑行偏好 旅游体验 影响因素 青海湖 

分 类 号：F590.75[经济管理—旅游管理]