基于价值链视角的我国江浙地区珍珠产业发展对策分析  

Analysis of Pearl Industry Development Strategy in Jiangsu and Zhejiang Provinces Based on Value Chain Perspective

作　　者：张伟[1] ZHANG Wei(Business School,Wuxi Vocational Institute of Commerce,Wuxi 214153,China)

机构地区：[1]无锡商业职业技术学院商学院

出　　处：《价值工程》2019年第24期115-116,共2页Value Engineering

基　　金：2018年无锡商业职业技术学院立项课题“‘互联网+’背景下江浙地区珍珠产业商业模式创新路径研究——基于价值角度分析”(项目编号:KJXJ18431)

摘　　要：江浙地区是中国淡水珍珠的主产区和主要销售交易区,是中国珍珠产业发展最具代表性的区域之一.本文主要分析了江浙地区珍珠产业价值链的构成及整个产业在价值生产、价值传递和价值创造等诸多方面均存在问题,并针对产业普遍存在的"产高值低"的突出问题,提出应从生态养殖、旅游产业开发、产品再定位、销售方式创新和知名品牌打造等五个方面推动江浙地区珍珠产业的进一步发展.Jiangsu and Zhejiang provinces are the main producing areas and major sales trading areas of China's freshwater pearls, and are one of the most representative areas for the development of China's pearl industry. This paper mainly analyzes the composition of the pearl industry value chain in Jiangsu and Zhejiang provinces and the problems of value production, value transfer and value creation in the whole industry. In view of the outstanding problems of "high production and low value", it is proposed that the pearl industry in Jiangsu and Zhejiang should be further developed from five aspects: ecological farming, tourism industry development, product repositioning, sales method innovation and well-known brand building.

关 键 词：价值链 珍珠产业 发展对策 

分 类 号：F326.4[经济管理—产业经济]