网络流行语在产品包装中的设计表达  

The Design and Expression of Network Buzzwords in Product Packaging

作　　者：张文松[1] 曹小兵[1] ZHANG Wen-song;CAO Xiao-bing(Hebei Institute of Mechanical and Electrical Technology,Xingtai 054000,China)

机构地区：[1]河北机电职业技术学院

出　　处：《包装工程》2019年第16期302-306,共5页Packaging Engineering

摘　　要：目的对网络流行语的产生来源和其在产品包装设计中的自身优势特性和设计表达策略进行分析,研究其如何在特定产品包装中进行应用研究。方法通过对网络流行语产生来源中事件本身的延伸、中外语言和谐音进行梳理和分析,阐述网络流行语在包装设计中提高产品信息传播效率、凸显产品设计的创新性与时代性及满足消费者心理需求等方面的应用优势,进一步说明网络流行语在包装设计中的设计表达策略。根据网络流行语的特性对消费群体和产品类型进行定位,根据产品的特性,改编与品牌产品相关的网络流行语,根据网络流行语的特性,开发相关的产品包装设计。结论网络流行语可以有效地提高产品包装的信息传播效率,增加包装设计的艺术性和时代性,迎合青少年的消费习惯,增加产品销售。The work aims to analyze the origin,advantages,characteristics and design expression strategies of network buzzwords in product packaging,and study how to apply them in specific product packaging.Through combing and analyzing the extension from news events,Chinese and foreign languages and homophones in the source of network buzzwords,the advantages of network buzzwords applied in packaging design to improve the information dissemination efficiency of products,highlight the innovation and times of product design,and meet the psychological needs of consumers were expounded,and the design and expression strategy of network buzzwords in packaging design was further illustrated.According to the characteristics of network buzzwords,the consumer groups and product types were positioned. According to the characteristics of the products,the network buzzwords related to the brand products were adapted,and the relevant product packaging design was developed according to the characteristics of network buzzwords. Network buzzwords can effectively improve the information dissemination efficiency of product packaging,increase the artistic and contemporary nature of packaging design,cater to the consumption habits of young people,and increase the sales of products.

关 键 词：网络流行语 产品包装 设计表达 特性 优势 表达策略 

分 类 号：TB482[一般工业技术—包装工程]