移动互联网时代知识付费APP发展的态势分析——基于SWOT分析的方法  

Situation Analysis of the Development of Knowledge-paid APP in the Mobile Internet Era——Based on SWOT Analysis Method

作　　者：周浒[1] 董浩[2] ZHoU Hu;DoNG Hao(School of Communication, Huaiyin Normal University, Huai’an, Jiangsu 223300;School of Journalism and Communication, Nanjing Normal University, Nanjing, Jiangsu 210097, China)

机构地区：[1]淮阴师范学院传媒学院,江苏淮安223300 [2]南京师范大学新闻与传播学院,江苏南京210097

出　　处：《河北广播电视大学学报》2019年第4期73-77,共5页Journal of Hebei Radio & TV University

基　　金：江苏省社科应用研究精品工程课题《江苏城市实体书店发展与阅读文化形塑研究》(18SYC-052)

摘　　要：知识付费APP是移动互联网时代移动学习的重要工具。借助SWOT模型对知识付费APP进行分析,可发现,知识付费APP的优势在于以精确化的内容生产满足用户需要。劣势体现在产品的形态单一、互动性不足。该类应用的健康发展需要进一步激发用户生产内容的活力,增强用户体验性和黏性。同时,还需规避产品同质化、庸俗化及知识版权等问题。Knowledge-paid APP is an important tool for mobile learning in the era of mobile Internet. Based on the SWoT model analysis, we can find that the advantage of knowledge-paid apps lies in the accurate content production to meet the needs of users. Disadvantages are reflected in the form of a single product, the lack of interaction. The healthy development of this kind of application needs to further stimulate the vitality of the content produced by users and enhance their experience and stickiness. At the same time, we should avoid the problems of product homogeneity, vulgarization and intellectual copyright.

关 键 词：移动互联网 知识付费APP SWOT分析 知识经济 

分 类 号：G206[文化科学—传播学]