跨境电商发展背景下商务英语专业人才培养模式分析  

Analysis of Business English Professional Personnel Training Model under the Background of Cross-border E-commerce Development

作　　者：刘娇[1] LIU Jiao(Jieyang Vocational and Technical College,Jieyang Guangdong 522000,China)

机构地区：[1]揭阳职业技术学院

出　　处：《湖北开放职业学院学报》2019年第16期160-161,共2页Journal of Hubei Open Vocational College

基　　金：揭阳职业技术学院2018年度科学研究项目“‘一带一路’背景下商务英语专业外贸管理人才培养路径研究”(项目编号:2018JYCKY15)

摘　　要：近年来,大数据、云计算、跨界融合、电商消费等词汇逐渐走入人们的视野,为我国新经济注入新的发展活力。跨境电商行业的迅速发展对商务英语专业的人才培养提出了更高的要求。文章对跨境电商特征进行了阐述,并对当前我国各大高校商务英语专业人才培养模式的问题进行了分析,包括培养目标、实践、师资力量、学生管理等。最后,针对问题给出了一些新的培养模式,为高等院校相关专业人才培养模式研究提供有益参考。In recent years,vocabulary such as big data,cloud computing,cross-border integration,e-commerce consumption has gradually come into people’s vision and injected vigor into the development of our new economy.The rapid development of cross-border e-commerce industry has put forward higher requirements for the training of business English professionals.This paper expounds the characteristics of cross-border e-commerce,and analyses the current training mode of business English majors in major universities in China,including training objectives,practice,teaching staff and student management,and so on.Finally,some new training modes are given.This paper provides a useful reference for the research on the training mode of relevant professionals in colleges and universities.

关 键 词：跨境电商 商务英语 专业人才 培养 

分 类 号：G642[文化科学—高等教育学]