企业视觉识别系统的作用和设计方法研究  

RESEARCH ON THE FUNCTION AND DESIGN METHOD OF ENTERPRISE VISUAL IDENTIFY SYSTEM

作　　者：张振[1] 张文静[1] 彭岩 Zhang Zhen;Zhang Wenjing;Peng Yan

机构地区：[1]山东农业大学

出　　处：《工业设计》2019年第8期86-87,共2页Industrial Design

摘　　要：随着现代融媒体模式的创新,企业形象变成品牌经营中关键的部分。打造视觉形象识别系统,传播企业理念、树立企业形象,成为现代企业追求发展的新手段。本文通过研究企业视觉形象识别系统,提出视觉形象识别系统的设计作用与方法,使其表现在文化内涵与艺术创新上,从而提升企业形象和品牌价值,以达到增强企业形象的核心竞争力的目的。With the innovation of modern fusion media model,company identification has become a very significant part of brand operation. Building Visual Identify System,spreading enterprise concept and establishing enterprise image have become a new means for modern enterprises to pursue development.This paper studies the function of enterprise Visual Identification System,puts forward the design method and function of Visual Identification System,and makes it manifest in cultural connotation and artistic innovation. Thus spreading the enterprise image and brand value is necessary,which can achieve the purpose of the core competitiveness of corporate identification.

关 键 词：视觉识别系统 企业形象 品牌价值 设计方法 

分 类 号：J524[艺术—艺术设计]