全域旅游视角下苏州乡村文化旅游发展路径探析  

Analysis on the Development Path of Suzhou Rural Cultural Tourism from the Perspective of Global Tourism

作　　者：刘素平[1] 王晓洋[1] LIU Su-ping;WANG Xiao-yang(Suzhou Institute of Trade & Commerce,Suzhou 215006,China)

机构地区：[1]苏州经贸职业技术学院

出　　处：《价值工程》2019年第25期38-39,共2页Value Engineering

基　　金：2019年苏州市文化立项资助项目——全域旅游视域下苏州乡村文化旅游发展路径研究(编号:SZ20190203);江苏省高校哲学社会科学研究项目(2017SJB1450)

摘　　要：随着全域旅游时代的到来和乡村振兴战略的实施,苏州的乡村文化旅游有了较大的发展。苏州丰富的乡村文化旅游资源为乡村文化旅游奠定了良好的基础,但在发展的过程中,仍存在资源有效整合不足、乡土特色不明显、创意性和体验性不够、社区参与度有限等问题。文章试图从乡村全域文化资源整合、乡村文化旅游项目创新、社区参与机制优化等方面探索全域旅游背景下苏州乡村文化旅游发展的新路径。With the advent of the global tourism era and the implementation of the rural revitalization strategy,Suzhou's rural cultural tourism has developed greatly.Suzhou's rich rural cultural tourism resources have laid a good foundation for rural cultural tourism.However,in the process of development,there are still problems such as insufficient effective integration of resources,indistinct local characteristics,insufficient creativity and experience,limited community participation,and so on.The article attempts to explore the new path of Suzhou rural cultural tourism development in the context of global tourism from the aspects of cultural integration of rural areas,innovation of rural cultural tourism projects and optimization of community participation mechanism.

关 键 词：全域旅游 苏州 乡村文化旅游 发展路径 

分 类 号：F592.7[经济管理—旅游管理]