经济转型期苏南县域农业电子商务发展对策研究——基于线上线下融合发展的视角  

Research on the countermeasures of agricultural e-commerce development in Sunan county during economic transition period: based on the perspective of online and offline integration development

作　　者：马学梅[1] 徐新荣[1] 戴燕[1] 王红霞[1] Ma Xuemei;Xu Xinrong;Dai Yan;Wang Hongxia(Suzhou Institute of Information Technology, Suzhou 215200, China)

机构地区：[1]苏州信息职业技术学院

出　　处：《江苏科技信息》2019年第20期22-25,共4页Jiangsu Science and Technology Information

基　　金：江苏省高校哲学社会科学研究基金项目;项目名称:经济转型期苏南县域农业电子商务发展对策研究;项目编号:2015SJD623

摘　　要：互联网时代的零售业既非单纯的电商,亦非传统的线下销售,而是线上线下有机的融合。文章认为,苏南县域农业资源丰富,可以充分利用县域特色农业产业,融合信息化建设、物流体系建设、信息技术应用、社区新零售、休闲旅游等行业,让特色农业产业各环节与电商全面融合,线上线下互动,促进农业现代化发展。The retail industry in the Internet era is neither a simple e-commerce nor a traditional offline, but an organic integration of online and offline. This paper holds that the county is rich in agricultural resources, which can make full use of the county’s characteristic agricultural industry, integrate information technology construction, logistics system construction, information technology application, community new retail, leisure tourism and other industries, so that all aspects of the characteristic agricultural industry and e-commerce are fully integrated to promote the modernization of agriculture by interacting with the online and offline.

关 键 词：苏南 县域 农业 电子商务 融合 线上线下 

分 类 号：G250.7[文化科学—图书馆学]