移动互联网时代物业管理商业模式升级路径探索——基于战略增长的管理框架  

Exploration of Upgrading Path of Property Management Business Model in Mobile Internet Era——Based on Management Framework of Strategic Growth

作　　者：黄汝丽 HUANG Ruli(Guangzhou College of Technology and Business, Guangzhou 510850, China)

机构地区：[1]广州工商学院

出　　处：《四川职业技术学院学报》2019年第4期36-40,62,共6页Journal of Sichuan Vocational and Technical College

基　　金：广东省哲学社会科学“十二五”规划2015年度学科共建项目:基于“互联网+物业管理”的社区服务创新与商业模式升级路径探索(GD15XGL32)

摘　　要：互联网技术的迅速发展,为物业管理企业转型升级提供了新的平台,借助先进的互联网技术创新物业管理商业模式和服务手段,已成为整个物业行业需要探讨的课题。物业企业应关注互联网发展应用态势,打造基于互联网的“物业+电商”、“物业+教育”、“物业+养老”和“物业+金融”的新商业模式。The rapid development of Internet technology has provided a new platform for the transformation and upgrading of property management enterprises. With the help of advanced Internet technology, the innovation of property management business model and service means has become a topic that the entire property industry needs to be explored. Property enterprises should pay attention to the trend of Internet development and application, and build new business models based on Internet, such as "property + e-commerce","property + education","property + pension" and "property + finance".

关 键 词：移动互联网 物业管理 商业模式 升级路径 

分 类 号：F299.23[经济管理—国民经济]