基于SEO企业网站关键词设置三步法  

Three-step Method of Keyword Setting Based on SEO Enterprise Website

作　　者：余庆泽 毛为慧 刘琦[1] 吴卓[1] 陈彩虹[1] Yu Qingze;Mao Weihui;Liu Qi;Wu Zhuo;Chen Caihong(Huizhou Economics and Polytechnic College, Huizhou Guangdong 516057, China)

机构地区：[1]惠州经济职业技术学院

出　　处：《信息与电脑》2019年第13期180-182,共3页Information & Computer

基　　金：广东省教育厅广东省特色创新项目(人文社科)“工业4.0下智能制造精益管理创新研究”(项目编号:ZYZG201801)

摘　　要：网络时代,信息搜索离不开关键词。企业网站关键词设置是搜索排名的重要任务。网站关键词设置包括网页标题、关键词群和网页描述。基于SEO技术阐述企业网站关键词设置三步法,包括竞争对手网站关键词收集、主关键词筛选和关键词优化,提出主关键词必备的四个基本条件、不"刷单炒信"等观点,同时,分析关键词搜索排名结果的四大影响因素和关键词使用的五大注意事项,为企业网站精准设置关键词提供实践参考指南。In the age of internet, information search is inseparable from keywords. Keyword setting of enterprise website is an important task of search ranking. The keyword settings of the website include the title, keyword group and description of the page. Based on SEO technology, this paper expounds the three-step method of keyword setting in enterprise websites, including keyword collection of competitors'websites, keyword selection and keyword optimization. It puts forward four basic conditions for keywords and the viewpoint of "no-single-scratch" and so on. At the same time, it also analyses four influencing factors and keywords of keyword search ranking results. Five points for attention in use provide practical reference guide for precisely setting keywords on enterprise websites.

关 键 词：关键词设置 搜索引擎优化 搜索排名 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术]