基于信息生态理论的农村电子商务发展研究  

Research on Development of Rural E-commerce Based on Information Ecology Theory

作　　者：柯健[1] 黄文倩 彭瀚琦 Ke Jian;Huang Wenqian;Peng Hanqi(School of Management Science and Engineering, Anhui University of Finance & Economics,Bengbu Anhui 233030)

机构地区：[1]安徽财经大学管理科学与工程学院

出　　处：《情报探索》2019年第9期7-12,共6页Information Research

基　　金：2017年安徽省哲学社会科学规划项目“大数据环境下网络教学信息生态评价与优化研究”(项目编号：AHSKQ2017D08);2018年安徽财经大学研究生科研创新基金一般项目“基于信息生态理论的农村电子商务发展研究”(项目编号：ACYC2018232)成果之一

摘　　要：[目的/意义]旨在厘清并解决农村电子商务发展中遇到的问题。[方法/过程]基于信息生态理论,构建农村电子商务信息生态系统模型,结合调研统计数据和农村电子商务发展现状,对影响农村电子商务发展的内外部环境和信息人因子进行交叉分析,总结当前农村电子商务在发展中遇到的主要问题,并从宏观、中观和微观角度针对这些问题构建农村电子商务信息生态平衡的实现路径模型。[结果/结论]发展农村电子商务需要政府及企业联合采取措施,关注其薄弱环节,完善农村电子商务信息生态系统,制定农村电子商务发展对策。[Purpose/significance] The paper intends to clarify and solve the problems encountered in the development of rural e-commerce.[Method/process] Based on the information ecological theory, the paper constructs a rural e-commerce information ecosystem model, combines the survey statistics and the development status of rural e-commerce to cross-analyze the internal and external environment and information human factors that affect the development of rural e-commerce, summarizes the main problems encountered in the development of rural e-commerce at present, and constructs the realization path model of rural e-commerce information ecological balance from macro, meso and micro perspectives.[Result/conclusion] The results have shown that the development of rural e-commerce requires governments and enterprises to jointly take measures to focus on their weak links, improve the rural e-commerce information ecosystem, and develop rural e-commerce development strategies.

关 键 词：信息生态理论 农村电子商务 信息生态系统 信息生态因子 

分 类 号：F32[经济管理—产业经济]