基于乡村振兴战略的农垦企业商业模式创新策略  

On Business Model Innovation Strategies of State-owned Agribusiness Enterprises Based on Rural Revitalization

作　　者：肖离离[1] 吴琪[1] XIAO Lili;WU Qi(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)

机构地区：[1]广东农工商职业技术学院商学院

出　　处：《广东农工商职业技术学院学报》2019年第3期6-9,共4页Journal of Guangdong Agriculture Industry Business Polytechnic

摘　　要：中共中央国务院《关于实施乡村振兴战略意见》《国家质量兴农战略规划(2018-2022年)》等文件的出台,国家对农业发展高度重视,为农垦企业带来了非常好的发展机遇。在“互联网+”的时代大背景下,农垦企业应该抓住机遇开展商业模式创新,服务我国的乡村振兴战略。由此,我们基于商业模式的客户、价值主张、价值链和盈利机制四个要素提出农垦企业商业模式创新策略。The Opinions on Implementing the Strategy of Rural Revitalization and the National Strategic Plan of Quality-Oriented Agricultural Development released by the CPC Central Committee of and State Council have shown the country’s high attention to agricultural development, bringing great development opportunities to state-owned agribusiness enterprises. In the context of the“ Internet Plus” era, state-owned agribusiness enterprises should seize the opportunity to innovate their business model in service of China’s rural revitalization strategy. Therefore, the authors hereby puts forward the strategy of business model innovation for state-owned agribusiness enterprises based on four elements, namely client, value proposition, value chain and profit mechanism.

关 键 词：农垦企业 商业模式创新 乡村振兴 

分 类 号：F324.1[经济管理—产业经济]