大数据技术在跨境电商产业链中的应用研究  

Application Research of Big Data Technology in Cross-border E-commerce Industry Chain

作　　者：黄亦薇[1] Huang Yiwei(Changzhou Textile and Garment Institute,Changzhou Jiangsu 213164)

机构地区：[1]常州纺织服装职业技术学院

出　　处：《对外经贸》2019年第7期75-77,共3页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：信息化手段是跨境电商发展的支撑和延伸,大数据技术可以与跨境电商出口产业链各环节结合,从而提高跨境电商整体运营效率,促进我国出口跨境电商发展。通过介绍大数据技术对提升跨境电商产业链的作用,分析我国传统跨境电商产业链中的问题,提出将大数据技术应用于跨境电商产业链各环节,提高交易效率,促进我国出口跨境电商高效持续发展。Informatization means is the support and extension of cross - border e - commerce development.Big data technology can be combined with cross - border e - commerce export industry chain to improve the overall operational efficiency of cross - border e - commerce and promote the development of cross - border e - commerce in China.This paper introduces the effect of big data technology in improving the cross - border e - commerce industry chain,analyzes the problems in China's traditional cross - border e - commerce industry chain,and finally proposes to apply big data technology in cross - border e - commerce industry chain to improve the sustainable development in our country.

关 键 词：大数据 跨境电商 产业链 

分 类 号：F713[经济管理—产业经济]