基于信任维持的工程总承包人选择策略建议研究  

Research on the Selection Strategy of the General Contractor of the Project Based on the Trust Maintenance

作　　者：高明娜 尹贻林[1,2] 闻柠永 GAO Ming-na;YIN Yi-lin;WEN Ning-yong(Tianjin University of Technology,Tianjin 300384,China;Department of Management and Economics,Tianjin University,Tianjin 300072,China)

机构地区：[1]天津理工大学,天津300384 [2]天津大学管理与经济学部,天津300072

出　　处：《价值工程》2019年第26期9-13,共5页Value Engineering

基　　金：国家自然科学基金(71472135);国家自然科学基金(71172175);天津市教委重大项目(2017JWZD15)

摘　　要：相比于传统发承包模式的项目,工程总承包项目更需要发包人选择一个值得信任的总承包人。本研究根据CAS理论构建出发包人对工程总承包人信任演化模型,并针对信任演化规律,基于信任维持角度,给出以下工程总承包人选择策略:拓展信息沟通渠道,提升信任传递的有效性;构建Partnering项目管理模式,巩固信任提升与维持的基础;建立奖惩措施并举的激励约束机制,保障信任稳定;“套牢”承包人,消除机会主义行为。本研究为发包人选择可信任的工程总承包项目总承包人提供了理论支持和实践指导。Compared with the traditional contracting model project,the general contracting project requires the contractor to choose a trustworthy general contractor.Based on the CAS theory,this paper constructs the trust evolution model of the general contractor of the project,and based on the trust evolution law and the trust maintenance perspective,the following general contractor selection strategy is given:expanding the communication channel and improving the effectiveness of trust transmission;building a Partnering project management model to consolidate the foundation of trust promotion and maintenance;establishing incentive and restraint mechanisms with incentives and penalties to ensure trust stability;"catching up"contractors and eliminate opportunistic behaviors.This study provides theoretical support and practical guidance for the contractor to select the general contractor of the trustworthy engineering general contracting project.

关 键 词：工程总承包项目 信任维持 选择策略 

分 类 号：F252[经济管理—国民经济]