浮法玻璃生产企业营销对策探讨  

Study on marketing countermeasures of float glass production enterprises

作　　者：曹红 孙宝军 Cao Hong;Sun Baojun(China Yaohua Glass Group ,Qinghuangdao Hebei 066002)

机构地区：[1]中国耀华玻璃集团有限公司,河北秦皇岛066002

出　　处：《中国玻璃》2019年第4期38-40,共3页China Glass

摘　　要：近几年,国内外经济形势复杂多变,浮法玻璃市场供大于求。从玻璃品种结构、价格、渠道、用途等角度来考虑和分析,根据浮法玻璃生产企业自身特点和发展方向,制订相关的营销战略,这对浮法玻璃生产企业未来的生存和发展具有一定的借鉴意义。In recent years, the domestic and international economic situation is complex and changeable, and float glass market supply exceeds demand. Considering and analyzing the glass variety structure, price, channel and use, according to the characteristics and development direction of float glass production enterprises, the relevant marketing strategy is formulated, which has certain reference significance for the survival and development of float glass production enterprises in the future.

关 键 词：营销 经济形势 精准定位 玻璃 

分 类 号：TQ171.634[化学工程—玻璃工业]