客家文化旅游纪念品的设计开发  

The Design and Development of Hakka Cultural Tourism Souvenirs

作　　者：钟俊昆[1] ZHONG Junkun(School of History Culture and Tourism,Gannan Normal University,Ganzhou 341000,China)

机构地区：[1]赣南师范大学历史文化与旅游学院

出　　处：《赣南师范大学学报》2019年第5期32-36,共5页Journal of Gannan Normal University

基　　金：江西省2011协同创新中心经费资助;国家社科规划课题(12BMZ029)

摘　　要：客家文化资源具有独特的魅力,旅游纪念品的开发设计可注入客家文化元素。目前我国客家文化旅游纪念品的开发还存在诸多问题,还有很大的发展潜能,在设计开发过程中应注重其地域性、美学性、多样性,体现其创新与特色;客家文化元素应用于旅游纪念品开发有助于实现其文化价值、经济价值、人文价值,对客家文化的传承与创新具有重要意义。Hakka cultural resources have unique charm, and Hakka cultural elements can be injected into the design and development of Hakka cultural tourism souvenirs. At present, there are many problems in the development of Hakka cultural tourism souvenirs in our country although there is still great potential for development. We should put emphasis on the regional, aesthetic, diversity in order to embody the innovation and characteristics in the design and development of Hakka cultural tourism souvenirs. The application of Hakka cultural elements in the development of tourist souvenirs is conducive to the realization of its cultural, economic and humanistic value, and is of great significance to the inheritance and innovation of Hakka culture.

关 键 词：客家文化 旅游纪念品 文化产业 

分 类 号：G124[文化科学]