新中国成立70年来出版形态变迁  

Changes of Publication Form: At the 70th Anniversary of the Founding of the People’s Republic of China

作　　者：张志强[1,2] 杨阳[1,2] ZHANG Zhi-qiang;YANG Yang(School of Information Management,Nanjing University,Nanjing 210023,China;School of Academy of Publishing,Nanjing University,Nanjing 210023,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]南京大学出版研究院,江苏南京210023

出　　处：《编辑之友》2019年第9期19-25,共7页Editorial Friend

基　　金：教育部哲学社会科学发展报告资助项目(11JBGP052);江苏省六大人才高峰创新人才团队项目(SZCYCXTD-001)

摘　　要：新中国成立70年来,以政治、技术、产业为主线逻辑的出版业发展变迁造成了手册、文选、活页、图画类相关内容形态的消失以及录音带、录影带、磁带、光盘等磁介质、光介质相关载体形态的更迭。从传统的印刷出版时代向数字出版时代的转变,告别“铅与火”,走进“光与电”,迎来“网与云”。未来建立在个体需求与满足之上的出版形态发展,伴随屏幕技术革新所带来的内容展现形态的逐渐统一,出版对原有知识边界及区隔的形塑功能的打破,个体的需求体验将成为决定出版形态的重要力量,“超媒介”的阅读介质将会塑造出一种建构于个体认同和集体认同基础之上的“意义共同体”生活交往方式。The development of the publishing industry, which has been following the logic of politics, technology and industry for 70 years since the founding of the People's Republic of China, has resulted in the disappearance of manuals, literary selections, loose-leaf and pictorial publications, as well as magnetic and optical media such as audio tapes, video tapes, and optical discs, etc.. From the era of traditional printing publishing to the era of digital publishing, we bid farewell to "lead and fire", transferred to "light and electricity", and are ushering in "network and cloud". In the future, the development of publishing form based on individual needs and satisfaction will be accompanied with the gradual unification of the content display brought by the innovation of screen technology;the publication will break the original knowledge boundary and the shaping function of the segmentation, when individual demand and experience will become the decisive power of publishing;the "super-media" reading medium will shape a "meaning community" of future communication based on individual identity and collective identity.

关 键 词：出版形态 出版史 数字出版 媒介生态 

分 类 号：G237[文化科学]