基于“设计扶贫”理念的网络助农产品包装设计理念研究  

Research on the Concept of Packaging Design for Agricultural Products Sold through Network to Help Increase Famers’ Income: Based on the Concept of "Design for Poverty Alleviation"

作　　者：孙湛[1] SUN Zhan(Department of Arts and Designs, Anhui Business College, Wuhu 241002, China)

机构地区：[1]安徽商贸职业技术学院艺术设计系

出　　处：《安徽商贸职业技术学院学报》2019年第3期5-8,共4页Journal of Anhui Business College

基　　金：安徽商贸职业技术学院科学研究一般项目(2019KYR14)

摘　　要："设计扶贫"理念旨在通过设计来扶助贫困人群。在这一理念指导下,设计院校和企业机构可以发挥自身能力和资源优势,以创新农产品包装设计为切入点,从生态包装设计、模块化设计、提升品牌形象、改变销售理念等角度,对网络助农产品的包装实施改良,让其更好地发挥破解农产品滞销、帮助农民产业脱贫的功能,探索设计企业和相关院校精准扶贫新方式、新途径。The "design for poverty alleviation" concept aims to help the poor through design. Under the guidance of this concept, design institutes and enterprises can take advantage of their own capabilities and favorable resources, innovate agricultural product packaging design to improve the packaging of agricultural product sold through network to help increase farmers’ income from the aspects of ecological packaging design, modular design, brand image enhancement, and change of sales idea, etc., so as to promote the selling of unmarketable agricultural products, and help the farmers to get rid of poverty, which is a new way as well as a new channel for enterprises and related institutes to alleviate poverty more effectively.

关 键 词：助农产品 设计扶贫 包装设计 产业脱贫 

分 类 号：F323.7[经济管理—产业经济] F724.6