专业化经营的新零售生鲜冷链智慧物流平台运营模式研究  

Study on the Operational Model of New Retail Fresh Cold Chain Intelligent Logistics Platform with Professional Management

作　　者：周保昌 ZHOU Bao-chang(Sinotrans Logistics Central China Ltd.,Hefei 230000,China)

机构地区：[1]中外运物流华中有限公司,安徽合肥230000

出　　处：《物流工程与管理》2019年第9期88-90,共3页Logistics Engineering and Management

摘　　要：生鲜冷链新零售业态蓬勃发展,消费者对"安全、新鲜可靠、便捷获取"越来越关注,生鲜冷链物流企业向智慧物流平台企业转型升级和创新发展,能够更好的持续长足发展。文中结合中外运构建生鲜冷链智慧物流平台的情况,研究制定了平台的运营模式,并归纳出了平台在运营模式上与农产品交易市场的区别,对物流企业建设生鲜冷链平台实践具有参考价值。With the vigorous development of new retail formats of fresh cold chain,consumers are paying more and more attention to "safe,fresh& reliable,convenient access".Fresh cold chain logistics enterprises can transform,upgrade and innovate to intelligent logistics platform enterprises,which can better sustain and develop rapidly.Combining with the situation of constructing the fresh and cold chain intelligent logistics platform in Sinotrans,this paper studies and formulates the operation mode of the platform,and sums up the difference between the platform and the agricultural products trading market in the operation mode,which has reference value for logistics enterprises to build the fresh and cold chain platform.

关 键 词：生鲜冷链 智慧物流平台 运营模式 新零售 

分 类 号：F251[经济管理—国民经济]