媒介融合下的视觉跨媒介传播及其动力模式  

Cross-Media Communication of Visual and Its Dynamic Model under Media Convergence

作　　者：屈云东 QU Yundong(College of Architecture and Art,Central South University,Changsha 410083,China)

机构地区：[1]中南大学建筑与艺术学院

出　　处：《吉首大学学报（社会科学版）》2019年第6期136-142,151,共8页Journal of Jishou University(Social Sciences)

基　　金：教育部人文社会科学研究规划基金项目(18YJA760041)

摘　　要：在媒介融合的大背景下,当代视觉逐渐突破传统媒介的局限,走向跨媒介传播的新阶段。该阶段呈现的范式创新、信息重构、传播多元化、跨界融合等新特征,表现了对传统媒介表达形式的传承与审美经验的现代转换。媒介表达的技术化、媒介界面的交互化、信息传播的互补化、视觉传播的消费化、用户参与的大众化等诸多动力模式共同构成了视觉跨媒介传播的驱动力,也成为视觉传播探究的重要维度。In the context of media convergence,the contemporary visual gradually break through the limitations of traditional media,to a new stage of spread across media.The stage to present the paradigm of innovation,the information reconstruction,the convey new features,such as pluralism,cross-border integration shows the inheritance of traditional media forms and modern transformation of the aesthetic experience.Medium of expression of medium interface interactions,the information technology,the complementary,the consumption of visual design,popularization of user participation,and many other dynamic model constitute the drive of visual spread across media,also became an important dimension of visual communication to explore.

关 键 词：媒介融合 视觉传播 跨媒介 动力模式 

分 类 号：G206.2[文化科学—传播学]