浙江省文化产业与互联网融合现状调查研究  

Investigation and study on the status quo of cultural industry and Internet integration in Zhejiang province

作　　者：楼飞燕[1] 顾旭明[1] 陈华[1] 赵永晖[1] 许央琳[1] Lou Feiyan;Gu Xuming;Chen Hua;Zhao Yonghui;Xu Yanglin(Zhejiang Guangsha College of Applied Construction Technology,Dongyang 322100,China)

机构地区：[1]浙江广厦建设职业技术学院

出　　处：《江苏科技信息》2019年第25期17-24,共8页Jiangsu Science and Technology Information

基　　金：浙江省社科联研究课题项目;项目编号:2020N71

摘　　要：互联网技术为生活带来了很大的便利,但是对许多产业也造成了巨大的冲击,其中文化产业受到的冲击尤为明显。浙江省作为互联网与文化大省,文化产业受到的冲击最大,所以浙江省尝试将文化产业和互联网产业融合,进而形成新的产业,使文化产业和互联网产业获得共赢。文章使用文献研究法、问卷调查法以及数据分析法3种方法对浙江省文化产业和互联网融合的现状进行分析,得出浙江省的文化产业和互联网融合的优势,进而给出切实可行的策略。Internet technology has brought great convenience to life,but it has also caused tremendous impact on many industries.As a big province of Internet and culture,cultural industry suffers the biggest impact.Therefore,Zhejiang province tries to integrate cultural industry and Internet industry to form a new industry and make cultural industry and Internet industry win a win-win situation.This paper analyzes the current situation of Zhejiang province’s cultural industry and Internet integration by using three methods:literature research,questionnaire survey and data analysis,obtains the advantages of Zhejiang province’s cultural industry and Internet integration,and then gives feasible strategies.

关 键 词：文化产业 互联网 融合现状 浙江省 

分 类 号：G114[文化科学]