多模态话语建构中的系统、选择与供用特征  

System,Affordances and Choice in Constructing Multimodal Discourse

作　　者：张德禄[1] 胡瑞云[1] Zhang Delu;Hu Ruiyun

机构地区：[1]同济大学外语学院

出　　处：《当代修辞学》2019年第5期68-79,共12页Contemporary Rhetoric

摘　　要：本文力图证明在多模态话语的建构和分析中应该重视对符号系统及其符号的供用特征的研究和认识。虽然许多学者在多模态话语分析中更喜欢用“资源”,而不是“系统”,但我们认为,“系统”这个术语从对符号系统进行研究和从系统中选择符号及其供用特征上讲,更加合适。本文首先探讨了符号系统及其符号的供用特征以及它们是如何被文化语境和情景语境促动的,接着探讨了在建构多模态话语中符号的供用特征之间的相互协同作用;其次探讨了如何从相关的符号系统中选择合适的符号及其供用特征;最后,是实例分析。本文发现,在多模态话语建构中,有大量符号系统可用,但它们不总是规则性的、稳定的。从符号系统中选择特征的过程可以描述为:受语境因素,包括交际目的和兴趣的促动和制约,设计者根据情景语境,从整个文化语境(包括语域和体裁)组成的意义系统中选择多模态语篇的意义构型,从而激发从不同的符号系统中根据供用特征的特点对合适模态符号的选择,包括对符号意义的扩展和制约,最后,所选择的各种符号的供用特征融合为一体构建多模态话语。This article argues for a renewed focus on the study of the semiotic systems and their affordances in multimodal discourse construction and analysis. Although many scholars in multimodal discourse analysis prefer the term “ resource” to “ system”, the present authors still hold that the term “ system” is more appropriate in terms of further research on semiotic systems, and the choice of signs and their affordances from the system. It first studies semiotic systems and their affordances in terms of their types and affordances. Then how they are motivated by the context, i. e., the context of culture and that of situation. Thirdly, the synergy between the affordances of modes in constructing the multimodal discourse. Fourthly, the choice of terms or features from the related semiotic systems. And finally, a case study is presented to illustrate the new framework. It is found that there is a wide range of semiotic systems that can be employed for the construction of the multimodal discourse, and they are not always rule-governed or stable, and that the affordances of the terms and systems chosen for the construction of the multimodal discourse may be stable, or altered, or metaphorical as a result of the constraining and regulating effect of the context of culture and context of situation. The process of choice from the semiotic systems can be described as motivated by the context, including his communicative purpose and interest, the designer chooses the semantic configuration from the overall semantic system of the culture ( including register and genre) for constructing the multimodal text, then he makes choices from different semiotic systems in terms of the characteristics of their affordances with extension or constraint, and finally the affordances chosen with their extension and constraint are integrated for the construction of the multimodal discourse.

关 键 词：系统资源 符号系统 供用特征 多模态话语 

分 类 号：H05[语言文字—语言学]