携号转网影响因素及运营商应对策略研究  

Research on the factors and operator’s strategies of mobile number portability

作　　者：焦宗双 JIAO Zhongshuang

机构地区：[1]中国信息通信研究院产业与规划研究所战略研究部

出　　处：《信息通信技术与政策》2019年第9期6-10,共5页Information and Communications Technology and Policy

摘　　要：2019年11月,我国将全面实施携号转网。自2010年开始,我国开始实行携号转网试点工作。截至2019年上半年,在已经实施携号转网的5个试点城市已经有230万用户完成携号转网。携号转网的主要影响因素包括资费价格、网络体验、用户服务体验、办理的难易程度以及运营商采取的应对策略等。预计在携号转网初期,中国移动用户将有可能流向中国联通和中国电信;后期市场携转率将趋于稳定,3家运营商将达到新的动态平衡。面对即将来临的携号转网政策,运营商应当从市场和技术层面进行应对,以此降低携号转网带来的负面影响。China will fully implement the mobile number portability in November,2019.As of the first half of 2019,2.3 million users have switched in five pilot cities.The main factors which have an effect on mobile number portability include price,network experience,user service experience,the difficulty of handling and the strategies adopted by op erators.It is estimated that more China Mobile users will likely switch to China Unicom and China Telecom in the initial phase of the carrier-based network transfer.In the latter part,the switching rate will stabilize,and the three operators will reach a new dynamic balance.Faced with the upcoming policy,operators should deal with it from the market and technical side,so as to reduce the negative impact.

关 键 词：携号转网 影响因素 动态平衡 市场层面 技术层面 

分 类 号：F626[经济管理—产业经济]