社区生鲜电商冷链物流绩效评价——以合肥DLB公司为例  

Performance Evaluation of Cold Chain Logistics of Community Fresh Food E-commerce:A Case Study of DLB Company in Hefei

作　　者：余丽婷[1] 陈潜萍 刘璐璐 YU Liting;CHEN Qianping;LIU Lulu(School of Business,Anhui Xinhua University,Hefei 230088,China)

机构地区：[1]安徽新华学院商学院

出　　处：《西昌学院学报（自然科学版）》2019年第3期12-16,共5页Journal of Xichang University(Natural Science Edition)

基　　金：安徽省人文社科重点项目(SK2018A0659);安徽省教育厅质量工程项目(2016jyxm0485);安徽新华学院精品课程项目(2016jpkcx28);安徽新华学院校级质量工程项目(2017jpkcx18)

摘　　要：以社区生鲜电商企业为研究对象,采用FAHP(模糊层次分析法)构建冷链物流绩效评价体系,结合合肥DLB公司实际数据,对其进行定量分析,得出的评价结果和公司冷链物流绩效现状存在一定程度的吻合,验证了模型的合理性。最后从结盟共建社区冷链物流仓库、创新"社区团购""拼单团购"模式、采用"本土化经营+预售策略"等方面提出了提升社区生鲜电商冷链物流绩效的对策。To evaluate the cold chain logistics performance of community fresh-food E-commerce businesses,real data from Hefei DLB Company are analyzed by using a performance evaluation system of cold chain logistics developed with FAHP (Fuzzy Analytic Hierarchy).The evaluation results are more or less in good agreement with the company's present cold chain logistics performance,and thus verifies the rationality of the model.Then,with respect to leagued building of community cold chain logistics warehouses,innovation of"community group purchase"and "individuals group purchase"models,and adoption of"localized operation plus pre-sale strategy",we propose solutions for improving the performance of community fresh-food e-commerce cold chain logistics.

关 键 词：生鲜电商 冷链物流 绩效评价 

分 类 号：F713.365.1[经济管理—产业经济]