全媒体时代深度贫困地区县级媒体融合路径选择——以凉山彝族自治州为例  

Options for County-level Media Integration in Poverty-stricken Regions in the All Media Era: A Case Study of Liangshan Yi Autonomous Prefecture

作　　者：孟丽涛 苏勇 MENG Litao;SU Yong(Editorial Department of the Journal of Xichang University,Xichang,Sichuan 615013,China;New Media Sector of Liangshan Daily,Xichang,Sichuan 615000,China)

机构地区：[1]西昌学院学报编辑部,四川西昌615013 [2]凉山日报新媒体,四川西昌615000

出　　处：《西昌学院学报（社会科学版）》2019年第3期96-99,共4页Journal of Xichang University：Social Science Edition

基　　金：西昌学院2018年度“两高”人才科研支持计划立项项目(LGS201722)

摘　　要：县级媒体融合已经成为时下媒体领域关注的重点和热点,但是西部地区特别是欠发达民族地区的县级的新兴媒体发展还处于探索状态,以四川省凉山彝族自治州为例,从融合深度不够、资金人才短缺、运行模式和平台建设技术有待优化等方面对欠发达地区县级融媒体中心建设存在的困难和问题进行了分析,在此基础上提出欠发达地区传统媒体与新兴媒体融合发展的对策建议。County-level media integration has become the focus and hot spot in current media fields,but the development of county-level new media in western regions,particularly in underdeveloped ethnic minority regions, remains in the exploring stage.With Liangshan Prefecture in Sichuan Province as an example,the difficulties and problems with building county-level integration media centers in underdeveloped regions are analyzed,and they are lower-level media integration,shortage of funds and talents,deficient operation modes and platform building technologies,etc.Based on the analyses,this paper offers corresponding solutions to the integration of traditional media and new media in underdeveloped regions.

关 键 词：媒体融合 县级融媒体 欠发达地区 

分 类 号：G206[文化科学—传播学]