图书馆众筹项目筹资影响因素研究：实践推进与案例分析  

Research on Influencing Factors of Library Crowdfunding Project Financing: Practice Promotion and Case Analysis

作　　者：向纯仪 向菲[1] XIANG ChunYi;XIANG Fei(School of Medical and Health Management, Tongji Medical College, Huazhong University of Science and Technology, Wuhan 430030,China)

机构地区：[1]华中科技大学同济医学院医药卫生管理学院

出　　处：《数字图书馆论坛》2019年第8期52-58,共7页Digital Library Forum

基　　金：华中科技大学自主创新基金（编号2014AA034）资助

摘　　要：本文对图书馆众筹相关研究进行梳理,以基于众筹平台发起的图书馆众筹项目为研究对象,对国内外图书馆众筹项目进行分类,并从发起者、众筹平台、项目信息、支持者和传播渠道5个方面结合相关理论和实例,系统性地分析图书馆众筹项目筹资的可能影响因素,在此基础上对Kickstarter上的典型成功案例进行分析,旨在为我国图书馆众筹提供参考与建议。The article sorts out the relevant theoretical research on library crowdfunding at the present stage. Taking the library crowdfunding projects initiated by the crowdfunding platform as the research objects, classifies the library crowdfunding projects on the crowdfunding platforms, and systematically analyzes the influencing factors of library crowdfunding projects from five aspects: initiator, crowdfunding platform, project information, supporters and communication channels. On the basis, the typical successful case on Kickstarter is analysed, which provides references to relevant personnel in China to conduct library crowdfunding projects.

关 键 词：图书馆 众筹 影响因素 案例分析 

分 类 号：G250[文化科学—图书馆学]