县域文化形象的塑造:以泰顺廊桥为例  

Formation of County Cultural Image: a Case Study of Taishun’s Covered Bridges

作　　者：王其全[1] 张博 王好 WANG Qiquan;ZHANG Bo;WANG Hao

机构地区：[1]中国美术学院 [2]漯河职业技术学院 [3]浙江金融职业学院,杭州310002

出　　处：《浙江艺术职业学院学报》2019年第2期95-97,共3页Journal of Zhejiang Vocational Academy of Art

基　　金：浙江省哲学规划课题《县域视觉文化形象的塑造研究》研究成果之一。(项目编号:15NDJC255YB)

摘　　要：县域文化形象的塑造,事关当地经济社会的持续发展。廊桥为泰顺县文化形象的塑造提供了绝佳的文化内涵和视觉元素。将廊桥印象有意渲染(构建文化形象),巩固成为泰顺县文化形象的认知媒介(传播文化形象),以此为契机,讲好泰顺的“县域故事”(塑造文化形象),能够有效促进文旅融合与乡村振兴,在推动美丽乡村建设中具有积极的意义。The formation of county cultural image concerns the sustainable development of the local economy. The covered Bridges providethe excellent cultural connotation and visual element for the formation of Taishun ’s cultural image. By rendering the covered bridges intentionally (that is forming cultural image), it can reinforce the cognitive medium (transmitting cultural image), which becomes the cultural image of Taishun County. And, by taking it as an opportunity to tell Taishun ’s “County Stories”(to form cultural image), it can promote the integration of culture and tourism and rural revitalization effectively. Thus, it has a positive meaning in promoting the development of beautiful areas.

关 键 词：县域文化 视觉形象 传播 

分 类 号：G124[文化科学]