浙江传统美术类非物质文化遗产创意产业化开发路径研究  

Research on the Path of Creative Industrialization of Zhejiang Traditional Fine Arts Intangible Cultural Heritage

作　　者：谭秋华[1] TAN Qiuhua

机构地区：[1]宁波城市职业技术学院

出　　处：《浙江艺术职业学院学报》2019年第2期131-137,共7页Journal of Zhejiang Vocational Academy of Art

基　　金：2017年浙江省教育厅一般科研项目“浙江传统美术类非物质文化遗产创意产业化开发研究”成果。(项目编号:Y201738813)

摘　　要：浙江历史悠久,文化底蕴深厚,拥有内容丰富且特色鲜明的传统美术类非物质文化遗产资源。随着当前全球经济、文化一体化的加快,传统美术类非物质文化遗产传承与发展受到了前所未有的冲击,要真正实现其活态传承,就必须探寻新的思路。创意产业是一种以创造力为核心的经济模式与产业类型,一直在为社会创造出符合当代人审美需求的文化产品。在保留传统美术类非物质文化遗产原真性的前提下,深入挖掘其文化内涵与精髓,进行创意产业化开发,有利于实现浙江传统美术类非物质文化遗产在当今的传承与发展。Zhejiang has a long history and profound cultural background. It has rich and distinctive traditional fine arts intangible cultural heritage resources. With the acceleration of the current global economic and cultural integration, the inheritance and development of traditional fine arts intangible cultural heritage have received unprecedented impact. To truly realize its live transmission, it is necessary to explore new ideas. Creative industry is a kind of economic model and industrial type with creativity as its core. It has been creating cultural products for the society that meet the aesthetic needs of contemporary people. On the premise of preserving the authenticity of traditional fine arts intangible cultural heritage, in-depth excavation of its cultural connotation and essence, and creative industrialization development are conducive to the realization of the inheritance and development of Zhejiang traditional fine arts intangible cultural heritage in today ’s world.

关 键 词：传统美术 非物质文化遗产 创意产业 产业化开发 开发路径 

分 类 号：G124[文化科学]