赛事影响、媒体转播与运动员流动：职业体育全球发展趋势概述  

Events Influence, Media Broadcast and Athletes Flow: An Overview on Global Trends of Professional Sports

作　　者：邢舟 XING Zhou(Facuty of Teacher Education, Lishui University, Lishui 323000, Zhejiang)

机构地区：[1]丽水学院教师教育学院

出　　处：《丽水学院学报》2019年第5期85-89,共5页Journal of Lishui University

摘　　要：全球职业体育产业在近年来进入了一个新的增长时期。职业体育赛事影响力不断扩大、职业体育赛事类型不断丰富、媒体与职业体育结合日趋紧密、职业运动员资源争夺激烈,而在这些现象的背后,是全球经济与社会发展的现实之下,人们对体育文化生活的需求。从职业赛事发展、媒体转播扩展,以及运动员资源流动等方面,对近年来全球范围内职业体育赛事发展状态和趋势进行了概述,并比较了我国职业体育发展与全球职业体育发展的状况。Globally, the professional sports industry has entered a new period of growth in recent years. The influence of professional sport events is increasing, the types of professional sport events are being enriched, the integration of media and professional sports is getting closer, and the competition for professional athlete resources is getting increasingly fierce. Behind these is people's need for sports and culture against the global economic and social development. From the perspectives of the development of professional sport events, the expansion of media broadcast and the flow of athlete resources, this paper summarizes the development status and trends of professional sport events worldwide in recent years, and compares the development of professional sports in China and the world.

关 键 词：职业赛事 媒体转播 运动员资源 

分 类 号：G812.6[文化科学—体育学]