乡村生态旅游服务质量研究——以山东省房干生态旅游区为例  

Study on the Service Quality of Rural Eco-tourism——Taking Fanggan Eco-tourism Area as an Example

作　　者：李向荣[1] 时玉坤 Li Xiangrong;Shi Yukun(College of Economics and Management,North University of China,Taiyuan 030051)

机构地区：[1]中北大学经济与管理学院

出　　处：《林业经济》2019年第9期73-79,共7页Forestry Economics

基　　金：山西省社会科学界联合会2018至2019年度重点课题研究项目“山西省精准扶贫现状、问题及对策研究——以吕梁市为例”（编号：SSKLZDKT2018062）

摘　　要：乡村生态旅游是实施乡村振兴战略的重要举措。文章以山东省房干生态旅游区为例,采用层次分析法构建乡村生态旅游服务质量评价指标体系,通过实地问卷调查收集数据,利用模糊综合评价法对房干乡村生态旅游服务质量进行评价,并给出其服务质量的提升对策,以促进房干生态旅游区的可持续发展,同时也为其他乡村生态旅游区的建设提供借鉴。Rural eco-tourism is an important measure for rural vitalization strategy.Taking Fanggan Eco-tourism Area in Shandong Province as an example,this paper used analytic hierarchy process to construct evaluation index system for the service quality of rural eco- tourism.With the data collected from questionnaire,this paper used fuzzy comprehensive evaluation method to evaluate the service quality of Fanggan Eco- tourism Area,and proposed the measures for improving its service quality,which could not only promote the sustainable development of Fanggan Eco-tourism Area,but also serve as a reference for other rural eco-tourism areas in China.

关 键 词：模糊综合评价法 乡村生态旅游 服务质量 房干生态旅游区 

分 类 号：F307.24[经济管理—产业经济]