新媒体环境下医院危机管理中的舆情应对  

Public Response in Hospital Crisis Management Under the New Media Environment

作　　者：龚海燕[1] GONG Haiyan(Department of Publicity,People's Hospital of Qidong City,Qidong Jiangsu 226200,China)

机构地区：[1]江苏省启东市人民医院宣传科

出　　处：《中国卫生标准管理》2019年第18期14-16,共3页China Health Standard Management

摘　　要：舆情应对是一所医院当中危机管理的重要内容,关系到一所医院的形象和综合实力,新媒体环境下,可提高舆情应对的速度,并对互联网络平台加以利用,使大众具有知情权,建立完善的舆情监测系统,同时,可以保证医院与外界有效沟通,使大众对医院有新的认识。新媒体环境下可提高医院危机管理中的舆情应对效率,对促进我院医患、护患关系的和谐发展有着重要意义。本文主要采用回顾分析法对新媒体环境下医院危机管理中的舆情应对进行探究分析,希望对本院日后新媒体环境下危机管理中舆情应对有所指导。Lyric response is an important part of crisis management in a hospital.It relates to the image and comprehensive strength of a hospital.Under the new media environment,it can improve the speed of public opinion response and make use of the Internet platform to make the public informed.The right to establish a sound public opinion monitoring system,at the same time,can ensure effective communication between the hospital and the outside world,so that the public has a new understanding of the hospital.Under the new media environment,it can improve the efficiency of public opinion response in hospital crisis management,and it is of great significance to promote the harmonious development of doctors and patients and the relationship between nurses and patients in our hospital.This paper mainly uses retrospective analysis to analyze the public opinion response in hospital crisis management under the new media environment,and hopes to provide guidance for the public opinion response in crisis management in the new media environment.

关 键 词：新媒体 环境 医院 危机管理 舆情应对 满意度 

分 类 号：R197[医药卫生—卫生事业管理]