全域旅游视野下绵竹沿山旅游带发展路径探索  

THE DEVELOPMENT PATH OF MIANZHU ALONG THE MOUNTAIN TOURIST BELT UNDER THE FIELD OF COMPREHENSIVE TOURISM

作　　者：侯琳[1] 李绍先[1] 朱娟[1] HOU Lin;LI Shao-xian;ZHU Juan(Sichuan Engineering Technical College,Deyang 618000,Sichuan,China)

机构地区：[1]四川工程职业技术学院

出　　处：《云南地理环境研究》2019年第4期20-25,53,共7页Yunnan Geographic Environment Research

基　　金：2018年度“成都经济区建设与发展”专项课题一般项目“对全域旅游视野下绵竹沿山旅游带发展路径的深度思考”(DY18C014)

摘　　要：根据全域旅游示范区创建工作导则的指导要求,借鉴婺源经验,提出作为绵竹旅游代表之一的绵竹沿山旅游带的发展路径建议:即从创新运营模式、统一规划引领、拓展融资渠道来创新全域综合统筹发展体制;从深挖资源内涵、打造四大旅游体验区、构建产品体系来打造全域旅游特色产品体系;围绕“旅游+”,实现产业融合发展,建设全域旅游产业融合体系;从借力“成德同城化”、融入环龙门山精品旅游线,拓宽全域旅游市场营销体系等。According to the guidance requirements of the working guidelines for the establishment of Comprehensive tourism demonstration area and drawing on Wuyuan s Experience,there are some Suggestions on the development path of Mianzhu along the mountain tourist belt which is the one of Mianzhu Tourism Representatives. The first is to innovate a comprehensive and overall development system through innovative operation mode,unified planning,and expansion of financing channels. The second is to build a Comprehensive tourism characteristic product system through digging the connotation of resources,creating four tourism experience zones and building product system. The third is to build a Comprehensive tourism industry convergence system around “tourism plus” to achieve industrial convergence and development. Finally,broaden the Comprehensive tourism marketing system through Lending on Development Strategy Of Chengdu-Deyang Integration and Integrating into the High-quality Tourist Route around Longmen Mountain.

关 键 词：全域旅游 绵竹 绵竹沿山旅游带 发展路径 

分 类 号：F592.7[经济管理—旅游管理]