用户人格特质对虚拟社区信息分享行为的影响研究——以基本心理需要为中介变量  

The Effect of Personality Traits on Information Sharing in the Virtue Community ——Based on Basic Psychological Needs as Intermediaries

作　　者：范哲 刘奔 Fan Zhe;Liu Ben(School of Economics & Management,Nantong University,Nantong 226019,China)

机构地区：[1]南通大学经济与管理学院

出　　处：《现代情报》2019年第11期69-79,97,共12页Journal of Modern Information

基　　金：国家自然科学基金项目“协同视角下社会化搜索的形成机制与实现模式研究”(项目编号:71473114)

摘　　要：[目的/意义]以基本心理需要为中介变量,探索用户人格特质对虚拟社区信息分享行为的影响,对于促进虚拟社区健康可持续发展具有重要意义。[方法/过程]基于大五人格理论和自我决定理论,构建理论研究模型,并借助AMOS软件开展路径分析与中介效应分析,研究分析了人格特质对虚拟社区信息分享行为的影响,以及自主需要、能力需要和关系需要的中介作用。[结果/结论]研究结果表明:外向性、尽责性人格能显著正向影响虚拟社区用户信息分享行为,宜人性人格对浏览行为有正向显著促进作用,开放性人格对发帖行为有正向显著促进作用。此外,研究还发现自主需要、能力需要及关系需要在外向性、尽责性人格和信息分享之间起到不同程度的中介作用。[Purpose/Significance]Based on basic psychological needs as intermediaries,this paper explored the effect of personality traits on information sharing behavior in virtual community.The results of the study were of great signifigance in promoting the healthy and sustainable development of virtual communities.[Method/Process]Based on the Five-Factor Model(FFM) and self-determination theory,this paper constructed theoretical research model,developed path analysis and mesomeric effect analysis,researched and analyzed the influence of personality traits on the behavior of information sharing in virtual communities,as well as the intermediary role of autonomous needs,ability needs,and relationship needs.[Result/Conclusion]The results showed that the extraversion and conscientiousness personality could positively influence the information sharing behavior of virtual community users,and the agreeableness personality had a positive and significant effect on the browsing behavior,the openness personality had a positive and significant effect on the posting behavior.In addition,the study also found that autonomy needs,ability needs,and relationships need to play a mediating role in different degrees between the extraversion and information sharing,also played a mediating role in different degrees between the conscientiousness personality and information sharing.

关 键 词：虚拟社区 信息分享 信息行为 用户 人格特质 心理学 大五人格理论 自我决定理论 

分 类 号：G252.0[文化科学—图书馆学]