霄坑绿茶公共品牌推广策划方案探究  

A Study on the Planning Scheme for Public Brand Promotion of Xiaokeng Green Tea

作　　者：韩瑞[1] Han Rui(Anhui Industrial Economics Vocational and Technical College,Hefei 230051,China)

机构地区：[1]安徽工业经济职业技术学院

出　　处：《黑河学院学报》2019年第9期43-45,共3页Journal of Heihe University

基　　金：安徽省级2019年度高校优秀拔尖人才培育资助项目“安徽省2019年度高校优秀青年骨干人才国内访学项目”(gxgnfx2019136)

摘　　要：霄坑绿茶作为中国农产品地理标志产品之一,在公共品牌推广方面存在诸多不足,以此为研究对象,在分析其快速发展背后的原因后,总结其在当下发展过程中公共品牌塑造方面存在的问题,参考借鉴他人研究经验的基础上,探寻霄坑绿茶公共品牌推广的有效对策,为公共品牌推广提供借鉴。As one of the geographical indication products among Chinese agricultural products, Xiaokeng green tea has many shortcomings in the promotion of public brand. This paper takes Xiaokeng green tea as the research object, analyzes the reasons behind its rapid development, summarizes its existing problems in the process of public brand building in the current development process, and explores the effective countermeasures for public brand promotion based on referring to other research experiences, hoping to provide reference for public brand promotion.

关 键 词：霄坑绿茶 公共品牌推广 策划方案 

分 类 号：F323[经济管理—产业经济] F326