中医药文化与新媒体融合发展的关系——以河北省为例  

On the Integration Development Between Chinese Medicine Culture and New Media——Taking Heibei Province as an Example

作　　者：尹忠慧 房家毅 张继红[1] 刘美含[1] Yin Zhonghui;Fang Jiayi;Zhang Jihong;Liu Meihan(Hebei College of Traditional Chinese Medicine,Shijiazhuang 050091,China)

机构地区：[1]河北中医学院

出　　处：《黑河学院学报》2019年第9期204-205,共2页Journal of Heihe University

基　　金：2018年度河北省社会科学发展研究课题“河北中医药文化与新媒体融合发展研究”(201803050111)

摘　　要：实证分析河北省中医药文化发展的现状,提出中医药文化与新媒体融合发展的必要性,并运用SWOT法对中医药文化与新媒体融合发展中的优势、劣势、机遇及威胁进行了深入分析,为优化河北中医药文化的发展提供策略。以期构建“一个坚持、两个依托、三个强化”的中医药文化与新媒体融合发展模式,促进河北文化强省建设,推动河北中医文化的普及与传播。This paper makes an empirical analysis on the current situation in the development of traditional Chinese medicine culture in Hebei Province, and puts forward the necessity of integrating and developing Chinese medicine culture and new media. The paper also deeply analyzes the advantages, disadvantages, opportunities and threats in the integrated development by using the SWOT method, providing strategies for optimizing the development of traditional Chinese medicine culture in Hebei, that is, building a new development model of “one adhering-to, two relying-on, three focusing on” regarding the integration of Chinese medicine culture and new media. The study aims at promoting the construction of a culturally strong province in Hebei, and at pushing the popularization and dissemination of traditional Chinese medicine culture in Hebei.

关 键 词：中医药文化 新媒体 融合发展 

分 类 号：R2-03[医药卫生—中医学] G206[文化科学—传播学]