铁路物流企业客户价值评价  

Customer Value Evaluation of Railway Logistics Enterprises

作　　者：嵇莉莉[1] JI Li-li(Nanjing Institute of Railway Technology,College of Economic and Trade,Nanjing 210031,China)

机构地区：[1]南京铁道职业技术学院经贸学院

出　　处：《物流工程与管理》2019年第10期52-54,共3页Logistics Engineering and Management

基　　金：中国物流学会面上研究课题“基于企业视角的铁路物流企业客户价值分析”，2018CSLKT3-044

摘　　要：对客户价值进行评估,指导企业客户管理,得到越来越多的重视。然而不同的行业,客户的购买行为不同,对客户价值的认知也有所区别,对客户价值的评价应根据特定的行业展开。文中根据铁路物流行业服务内容和服务对象的特殊性,建立具有铁路特色的客户价值评价体系,为铁路物流企业选择客户提供决策支持。More and more attention has been paid to the evaluation of customer value and the guidance of enterprise customer management.However,different industries have different buying behaviors and different perceptions of customer value.Therefore,the evaluation of customer value should be based on specific industries.Based on the service content and the particularity of service objects of railway logistics industry,this paper establishes a customer value evaluation system with railway characteristics to provide decision support for railway logistics enterprises in selecting customers.

关 键 词：客户价值 铁路物流 AHP 

分 类 号：F512[经济管理—产业经济]