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作 者:温泉 马雷雷[2] 黄雅文 WEN Quan;MA Leilei;HUANG Yawen(Department of Humanities and Tourism, Zhejiang Institute of Economics and Trade, Hangzhou,Zhejiang 310018,China;College of Materials and Textiles, Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018, China;Keyi College of Zhejiang Sci-Tech University,Shaoxing,Zhejiang 312369,China)
机构地区:[1]浙江经贸职业技术学院人文旅游系,浙江杭州310018 [2]浙江理工大学材料与纺织学院,浙江杭州310018 [3]浙江理工大学科技与艺术学院,浙江绍兴312369
出 处:《毛纺科技》2019年第10期27-30,共4页Wool Textile Journal
摘 要:针对市场上消费者选择家用纺织品的主观盲目性问题,依据消费者的实际需求,通过问卷调查,并运用SPSS软件,采用因子分析、绘制散布图等方法对数据进行统计分析,得出床品面料的感性主因子构成及感性评价特征图,将感性分析定量化。在此基础上增加了悬垂性与光泽度测试,以实验数据来佐证统计分析的合理性,将数据分析和主观感知相结合,期望能够为消费者、家纺床品面料设计师提供理性的数据参考。To solve the problem of subjective blindness of consumers on household textiles selection in the market, according to the actual needs of consumers, two scientific questionnaires were conducted and the data were analyzed by factor analysis and scatter plot assisted by SPSS statistical software. The perceptual principal factor composition and perceptual evaluation charts of bedding fabrics were obtained, and the perceptual analysis was quantified. Furthermore, two related physical experiments( i.e. drape and gloss test) were conducted, which supported the rationality of statistical analysis. Rational data analysis and subjective perception were linked together to provide more rational emotional expression for consumers when making consumption choices and the design of home textile bed products.
关 键 词:床品面料 面料风格 感性评价 SPSS因子分析法
分 类 号:TS106.7[轻工技术与工程—纺织工程]
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