跑步智能可穿戴产品的消费需求与现状匹配分析  

Matching analysis of consumer demand and current status of running intelligent wearable products

作　　者：胡彩丽 方方[1,2] 温雯 蒋蒙蒙 HU Caili;FANG Fang;WEN Wen;JIANG Mengmeng(College of Fashion and Design, Donghua University, Shanghai 200051, China;Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051

出　　处：《毛纺科技》2019年第10期60-65,共6页Wool Textile Journal

基　　金：中央高校基本科研业务费专项资金资助项目(2232019G-08)

摘　　要：为了解智能可穿戴产品的发展现状、满足消费者对智能可穿戴产品的期望,以跑步智能可穿戴产品为例,采用问卷调查和产品调研的方式,对其消费需求与产品现状进行匹配分析。将国内外38款跑步智能可穿戴产品的常见功能、个性化运动计划定制情况和价格同消费需求进行对比,发现所调查的产品都已基本具备数据记录功能,其中5.2%的产品可“监测肌肉活动”,但没有产品能满足消费者需求最强烈的“检测关节活动”功能;26.3%的产品可以根据用户个人的运动数据变化而给出相应的运动建议,或定制个性化的运动计划,与消费需求的匹配度较低;国内外智能可穿戴产品价格差异较大,国内产品基本满足了71.12%的消费者对跑步智能可穿戴产品价格不超过1000元期望。说明当前跑步智能可穿戴产品的功能不够完善,产品与需求的匹配度不高,有待进一步的研究和改进。In order to study the development status of wearable products and meet consumers′ expectations, taking running intelligent wearable products as an example, a questionnaire survey and products survey were adopted to match and analyze the consumption demand and current situation. By comparing the intelligent functions, personalized sports plan customization and price of 38 kinds of running intelligent wearable products at home and abroad with the consumer demand, it was found that all the wearable products had achieved the basic data recording function. 5.2% of the products had the function of "monitoring muscle activity", but there was no product that can match the most urgent function demand of "detecting joint activity". 26.3% of the products can give corresponding motion suggestions according to the changes of users′ personal motion data, or customized personalized motion plans, but the degree of matching with demand was low. The prices of domestic and foreign wearable products varied greatly, and the former met the expectation of 71.12% of consumers that the price of run ning intelligent wearable products was not more than 1 000 yuan. It means that the current running intelligent wearable products are not perfect in terms of functionality and personal customization of sports plans, the matching degree between products and demands is not high, and further research and improvement are to be carried.

关 键 词：智能可穿戴产品 跑步运动 消费需求 市场现状 匹配分析 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]