文创产业视域中的马勺脸谱艺术创新途径  

Innovative Approach of Ladle Mask Art:A Perspective of Cultural and Creative Industries

作　　者：王玉娟[1] 周著[2] WANG Yujuan;ZHOU Zhu(Apparel & Art Design College,Xi’an Polytechnic University,Xi’an 710048,China;School of Art and Media,Xi’an Technological University,Xi’an 710032,China)

机构地区：[1]西安工程大学服装与艺术设计学院,西安710048 [2]西安工业大学艺术与传媒学院,西安710032

出　　处：《西安工业大学学报》2019年第5期617-622,共6页Journal of Xi’an Technological University

基　　金：陕西省教育厅科研计划项目资助（18JK0326）;西安市社会科学项目（18X18）;西安市碑林区科技局项目（GX1609）

摘　　要：为了探求地域民间美术形式的产业化发展途径,文中以马勺脸谱艺术为例,分析了马勺脸谱艺术的历史文化成因、创作模式和独特的意味形式,提出了文创产业背景下地方民间美术资源在传承方式、创作思维和应用空间等层面的不足。研究结果表明:从文创产业角度更好地将马勺脸谱艺术资源推向文化消费市场,有效促进自身的广泛传播和创新发展,还需变革其传承方式、创作思维和应用空间。In order to explore the way of industrialization development of regional folk art,taking ladle mask art as an example,this paper analyzes its historical and cultural causes,creation modes and distinctive meanings and forms,revealing the limitations in the inheritance,creation and application of folk art resources under the background of cultural and creative industry.The results show that,in order to bring the ladle mask art resources into the consumer market,and effectively promote its spread,innovation and development,it is necessary to change its inheritance,creation thoughts,and application.

关 键 词：马勺脸谱 民间艺术 文创 传播途径 

分 类 号：J528[艺术—艺术设计] G124[文化科学]