全球价值链中的企业价值链功能升级——以中国体育用品制造业为例  

作　　者：牛建国 张小筠 

机构地区：[1]中国社会科学院研究生院

出　　处：《企业经济》2019年第10期130-139,共10页Enterprise Economy

基　　金：国家社会科学基金青年项目“供需均衡视角下的中国潜在经济增长率测算及增长要素分析”（项目编号：16CJL011）

摘　　要：企业升级是一国产业和经济升级的微观基础。基于全球价值链视角,企业功能升级是其在价值链条中的位置攀升。本文以我国体育用品制造业领导企业为例,从效率出发,采用数据包络分析方法和Malmquist全要素生产率指数模型,实证研究领导企业的全要素生产率、研发设计以及品牌营销效率的升级趋势。结果显示:基于动态效率视角,领导企业处于较快的升级过程中;但基于静态效率视角,样本领导企业在三种效率指标方面均明显低于国外对标企业;中外企业在设计研发和品牌营销效率方面的差距近年来表现各异,前者存在扩大的趋势,而后者则呈现收敛。因此,在鼓励企业积极参与全球价值链和国际竞争的同时,应推动产业内企业间资源整合,提高资源在企业间的配置效率,促进自主创新与提升国家品牌软实力并重。Enterprise upgrading is the micro foundation of a country's industrial and economic upgrading. From the perspective of global value chains, the functional upgrading of enterprise appears as location's moving up in the value chains. This study, from perspective of productivity, examines the upgrading of Chinese leading sporting goods manufacturers' TFP, R&D and branding productivity, by adopting DEA and Malmquist Index. The empirical examination shows that the Chinese leading sporting goods manufacturers are experiencing fast upgrading, from the perspective of dynamic productivity. However, from the perspective of static productivity, the TE,PTE and SE are outstandingly less than those of international benchmarks;the gap between Chinese and foreign enterprises in design R&D and brand marketing efficiency has been different in recent years, in which, the former tends to expand, while the latter converges. Therefore, we need to stimulate enterprises to join in GVCs and global competition proactively, improve the resources integration and resources distribution productivity among enterprises, promote independent innovation and enhance the soft power of national brands.

关 键 词：全球价值链 功能升级 效率 体育用品企业 

分 类 号：F415.1[经济管理—产业经济]