大数据背景下企业战略联盟结构模式选择研究  

Research on the Structure Model Selection of Enterprise Strategic Alliance Under the Context of Big Data

作　　者：韩兰华 史贤华 Han Lanhua;Shi Xianhua(Chuzhou University, Chuzhou, Anhui 239000)

机构地区：[1]滁州学院经济与管理学院

出　　处：《绥化学院学报》2019年第11期15-17,共3页Journal of Suihua University

基　　金：2019年滁州学院科研启动项目“高技术企业联盟关系资本对知识转移绩效的影响研究”（2018qd17）

摘　　要：大数据时代,战略联盟企业受到数据信息技术的重大影响。大数据技术及其应用使原有的市场竞争环境和竞争结构发生了巨变,诸多企业间对战略联盟的实施与结构的变化重新进行了定位与思考。文章以大数据应用为背景,论述了传统环境下战略联盟结构的影响因素和类型,在此基础上构建了适用于大数据背景下的战略联盟结构模式选择的理论模型,并提出相关建议。In the era of big data, strategic alliance enterprises are greatly affected by data information technology. Big data technology and its application have brought about tremendous changes in the original market competition environment and competition structure. Many enterprises have repositioned and considered the implementation and structural changes of strategic alliances. Based on the application of big data, this paper discusses the influencing factors and types of strategic alliance structure in the traditional environment. On this basis, the theoretical model of strategic alliance structure mode selection in the context of big data is constructed and relevant suggestions are put forward.

关 键 词：大数据 战略联盟 联盟结构 理论模型 

分 类 号：F406[经济管理—产业经济]