博物馆餐饮服务的游客满意度实证研究——以南京市为例  

Empirical Study on Tourist Satisfaction of Museum Catering Service——Taking Nanjing as an example

作　　者：张京京 施婷 卢芷玉 崔棋棋 周静 刘圣兰(指导) Zhang Jingjing;Shi Ting;Lu Yuyu;Cui Qiqi;Zhou Jing(School of Business,Sanjiang University,Nanjing 210012,China)

机构地区：[1]三江学院商学院,江苏南京210012 [2]不详

出　　处：《江苏商论》2019年第11期11-13,20,共4页Jiangsu Commercial Forum

基　　金：江苏省大学生创新创业项目的成果(项目编号:20181112203X)

摘　　要：为加强和完善南京博物馆的餐饮服务质量,在广泛收集国内外文献资料的基础上,本文深入研究博物馆自身价值影响因素和传统游客价值影响因素,构建博物馆餐饮服务游客满意度评价体系。通过调研和数据分析,更准确地把握游客需求,为餐饮企业采取合适的营销策略提供参考,为游客带来更多的利益和价值。In order to strengthen and improve the quality of catering service in Nanjing Museum,on the basis of extensive collection of domestic and foreign literatures,this paper deeply studies the influencing factors of the museum's own value and the influencing factors of traditional tourists' value,and constructs the evaluation system of tourist satisfaction of museum catering service. Through research and data analysis,we can more accurately grasp the needs of tourists,and provide reference for catering enterprises to adopt appropriate marketing strategies,bringing more benefits and value to tourists.

关 键 词：博物馆营销 餐饮满意度 服务营销 

分 类 号：K892.25[历史地理—民俗学]