企业家叙事对创业资源获取的影响研究  

Effect of Entrepreneurial Narrative on Resources Acquisition of New Ventures

作　　者：罗向平 罗彪[2] 王成园[2] LUO Xiangping;LUO Biao;WANG Chengyuan(School of Public AEfain,University of Science and Technology of China,Hefei Anhui 230026,China;School of Management,University of Science and Technology of China,Hefei Anhui 230026,China)

机构地区：[1]中国科学技术大学公共事务学院,安徽合肥230026 [2]中国科学技术大学管理学院,安徽合肥230026

出　　处：《北京航空航天大学学报（社会科学版）》2019年第5期90-98,共9页Journal of Beijing University of Aeronautics and Astronautics：Social Sciences edition Edition

基　　金：国家自然科学基金项目(71272064);国家自然科学基金资助项目(71701193);国家自然科学基金委创新研究群体项目(71121061)

摘　　要：叙事是企业家获取外部资源的一种必要方式。选取《赢在中国》商战真人秀节目中的18位企业家叙事作为研究样本,采用视频编码方法获取数据,对企业家叙事的内容准备和激情对创业资源获取的影响进行了研究,并检验了认知合法性的中介效应。结果表明,企业家叙事的内容准备和激情对认知合法性有显著影响作用,企业家叙事的内容准备经由认知合法性的中介机制对企业资源获取有积极影响作用。企业家叙事的激情对于资源获取没有显著影响作用。Narrative is a necessary way for entrepreneurs to obtain external resources. 18 entrepreneurial narratives from the TV show"Winning in China"are selected as the research sample and the data is obtained by video encoding method. The effect of entrepreneurial narrative on the resources acquisition of new ventures is studied and the mediating mechanism of cognitive legitimacy is tested. The results show that preparedness and passion of entrepreneur narrative have significant effects on cognitive legitimacy,preparedness of entrepreneur narrative has positive influence on resource acquisition through the mediation mechanism of cognitive legitimacy. The passion of entrepreneurial narrative has no significant influence on resource acquisition.

关 键 词：企业家叙事 企业家叙事的内容准备 企业家叙事的激情 认知合法性 创业资源获取 

分 类 号：F272[经济管理—企业管理]