医院官网建设中的几点思考  

Concerns in hospital website construction

作　　者：陈明雁 郭晶[1] 刘晓坤[1] CHEN Ming-yan;GUO Jing;LIU Xiao-kun(Department of News Center, Peking Union Medical College Hospital, Chinese Academy of Medical Sciences & Peking Union Medical College, Beijing 100730, China)

机构地区：[1]中国医学科学院北京协和医学院北京协和医院宣传处

出　　处：《基础医学与临床》2019年第11期1666-1668,共3页Basic and Clinical Medicine

摘　　要：随着移动互联网的兴起以及新媒体技术的广泛应用,医院官网建设发展面临挑战。国内大型公立医院纷纷进行官网、手机软件(APP)、微信公众号多维新媒体布局,以医院官网建设发展单一角度开展的研究已不再适宜,亟需对新媒体发展趋势及特点进行综合评估,以解决医院官网建设的方向性问题。本文以北京协和医院官网建设为例,将建设过程中面临的困惑与提出的解决方案进行分析,为设计医院官网架构、优化医院网站功能提供参考。With the development of the mobile internet and the wide application of the new media technology,the development of the hospital official network construction is challenging. The multi-dimensional new media layout of the official network,the APP and the WeChat public number is widely used in the domestic large public stand hospital,thus the research on the development of the single-angle development by the construction of the hospital official network is not suitable. The immediate need is the comprehensively evaluation of the development trend and the characteristics of the new media to solve the problem of directionality of the construction of a hospital official network. This paper analyses the confusions and proposed solutions in the construction process by taking the construction of the official network of Peking Union Medical College Hospital( PUMCH)as an example,and provides a reference for designing the framework of a hospital official network and optimizing the function of a hospital website.

关 键 词：医院网站 应用程序(APP) 微信 

分 类 号：G203[文化科学—传播学]