中原文化高地建设视野下豫商文化的弘扬与传播  

Promotion and Communication of Henan Merchant Culture from the Perspective of Central Plains Cultural Highland Construction

作　　者：许庆贺[1] XU Qinghe(Xuchang University, Xuchang 461000, China)

机构地区：[1]许昌学院历史文化学院

出　　处：《天中学刊》2019年第5期134-139,共6页Journal of Tianzhong

基　　金：2018年度河南省政府决策研究招标课题项目(2018B389)

摘　　要：作为中原文化的重要组成部分,豫商文化在河南历史文化传承创新、思想道德建设、文化产业发展以及文学艺术创作等方面,为河南推进中原文化高地建设提供了有力支持和重要支撑。目前,豫商文化的弘扬与传播呈现出成绩与问题同在、效益与不足并存的矛盾状态。在新的时代背景下,河南要通过不断创新传播机制、传播网络和传播样态等,多方式、多路径地促进豫商文化“走出去”,不断扩大其在国内外的知名度。As an important part of Central Plain Culture, Henan merchant culture strongly supports the construction of Central Plain cultural highland from the aspects of historical civilization inheritance and innovation, ideological and moral construction, cultural industry development and literary and artistic creation. At present, the promotion and communication of Henan merchant culture presents a contradictory situation in which achievements and problems coexist, benefits and shortcomings coexist. Under the background of the new era, we should constantly promote the communication mechanism, network and the mode to promote Henan merchant culture and constantly expand its popularity both at home and abroad.

关 键 词：豫商文化 中原文化高地建设 弘扬与传播 

分 类 号：G122[文化科学]