基于情感体验的HTML5广告设计研究  

RESEARCH ON HTML5 ADVERTISEMENT DESIGN BASED ON EMOTIONAL EXPERIENCES

作　　者：刘春雷[1] 高研 

机构地区：[1]沈阳航空航天大学

出　　处：《工业设计》2019年第10期53-54,共2页Industrial Design

摘　　要：随着新媒体技术的迅猛发展,移动互联网技术和移动设备代替了纸质传媒,成为了新时代广告传播的主力军。H5广告作为HTML5技术体系的Web网页广告,媒体展示便捷、及时,游戏体验丰富,互动性强,成为了各大商家推广传播的重要媒介。这种多重互动体验的广告形式让广告设计突破了“自说自话”的刻板模式,更加关注人本身。设计者从情感出发,深击用户内心,及时获取体验反馈,才能保证广告信息最大效果地传递和影响到目标群体,实现广告的价值转化。本文依据情感体验理论为支撑,进行H5广告设计研究。With the rapid development of new media technology,mobile Internet technology and mobile devices have replaced paper media and become the main force of advertising communication in the new era.As a Web page advertisement of HTML5 technology system,H5 advertisement is convenient and timely to display in the media,with rich game experience and strong interactivity.It has become an important medium for the promotion and communication of major businesses.The form of advertisement with multiple interactive experiences makes advertisement design break through the rigid mode of"self-talk"and pay more attention to people themselves.In order to ensure the maximum effect of advertising information transmission and impact on the target group and realize the transformation of advertising value,designers should strike deep into the hearts of users from the perspective of emotion and obtain experience feedback in time.Based on the emotional experience as the theoretical support,this paper studies the design of H5 advertising.

关 键 词：情感体验 HTML5广告设计 互动 方法 

分 类 号：J524[艺术—艺术设计]