AR技术在数字旅游中的运用  

The Application of AR Technology in Digital Tourism

作　　者：张圣科 Zhang Shengke(Shenzhen Peanut Digital Multimedia Co.,Ltd.,Shenzhen Guangdong 518000,China)

机构地区：[1]深圳市花生数字多媒体有限公司

出　　处：《信息与电脑》2019年第19期32-33,共2页Information & Computer

摘　　要：笔者以数字化旅游为研究对象,围绕AR技术在数字旅游中的运用展开探究。在介绍AR技术的技术、功能、情感等设计要素的基础上,详细探究了AR技术在数字旅游中的具体运用策略。笔者希望通过以下研究与探讨,帮助读者更为清楚地认识和把握AR技术在数字旅游中的运用情况,从而为深化AR技术在数字化旅游中的应用提供参考意见。This paper takes digital tourism as the research object and explores the application of AR technology in digital tourism. Based on the introduction of the technical elements, functional elements and emotional elements of AR technology, the specific application strategies of AR technology in digital tourism are explored in detail. I hope that we can use the following research and discussion to help us to have a clearer understanding and grasp of the application of AR technology in digital tourism, so as to provide more reference for deepening the application of AR technology in digital tourism.

关 键 词：AR技术 虚拟现实 虚拟视觉 数字旅游 

分 类 号：F592[经济管理—旅游管理] TP391.9[经济管理—产业经济]