旅游市场竞争态模型及其应用研究  

TOURISM MARKET COMPETITION MODEL IN CHINA AND ITS APPLICATION

作　　者：李景宜[1] 孙根年[2] 

机构地区：[1]宝鸡文理学院地理系,陕西宝鸡721007 [2]陕西师范大学旅游与环境学院,西安710062

出　　处：《资源科学》2002年第6期91-96,共6页Resources Science

基　　金：国家自然科学基金资助项目 ( 4 95 710 2 7);陕西省自然科学基金资助项目 ( 2 0 0 0D0 2 )

摘　　要：市场经济体制下区域旅游发展战略的制定 ,必须以准确的市场分析与把握为前提。以入境旅游业业绩为基础 ,依据市场占有率和增长率的双指标组合 ,构建出一个综合反应旅游市场竞争态及其转移的模型 ,据此将区域旅游市场划分为明星市场、金牛市场、幼童市场和瘦狗市场 4种类型 ,为区域旅游发展战略研究提供了一种新的市场分析方法。作为实际应用 ,依据该模型对 2 0世纪末中国入境旅游境外客源市场和内部目的地市场进行了定量划分与分析 。Under the market economic system, strategy for tourism development should be established based on in-depth investigation of tourism resource and scientific prediction for the potential market. By combining two indicators of market occupancy rate and growth rate, models, which synthetically describe the competitive state of tourist market in China, are presented in this paper. As argued in this paper, regional tourist markets in China can be classified into four types as increasing market, stable market, fluctuant market and failing market, which express the comprehensive competitiveness of tourism resources respectively. Furthermore, the inbound tourism market in China at the end of 1990s is analyzed based upon these models, which is expected to provide a scientific reference for the establishment of new strategy of tourism development in China in the 21st century.

关 键 词：旅游市场 市场划分 客源地市场 目的地市场 市场竞争 中国 

分 类 号：F590.8[经济管理—旅游管理]